AndrewKneadsto Eat
Bagel education for the home kitchen.
Technique, baker's math and troubleshooting that help people make bagels they can repeat, from scratch, in a normal kitchen.
A decade of bagels, taught from a home kitchen
I'm Andrew, and I've been making bagels for about ten years: commercial yeast, a three-day cold ferment, a boil before the bake, strong flour and a deep mahogany crust. I teach the reasons behind each step so home bakers can fix what went wrong and repeat what went right.
Who's watching
Instagram Insights, followers with demographic data, October 2026
Age
Gender (where reported)
Top countries
77% of followers are in the US, UK, Canada and Australia.
Content people save and send
110 Instagram posts and reels, July 16 to October 14, 2026. Source: Instagram Insights.
9 reels passed 100K views and 23 reels passed 30K views in these 90 days.
My automated welcome DM was sent about 27K times and earned about 6K link clicks, roughly 22%.
Let's make something home bakers will save and send
Organic Valley ambassador
Gozney Collective member
The Bagel Board Company partner
Flour, malt and yeast. Scales and baking tools. Ovens and mixers. Toppings and spreads. Kitchen storage.
Dedicated reel
One educational reel that uses your product to fix a real bagel problem.
Watch: Organic Valley cheddar bagels 169K viewsHead-to-head test
A side-by-side flour, malt or tool test with honest results from the dough.
Watch: Malt syrup vs. powder vs. flour 34K viewsBagel School series
A multi-part series that weaves your product through the technique lessons.
Watch: Introducing Bagel School 180K viewsRecipe on Gronda
A recipe and video walkthrough built with your product for 18K subscribers.
See a Gronda recipe 18K subscribersAdd-ons: stories, a newsletter feature, a tracked link with discount code, and usage rights. Rates on request, based on deliverables and usage.
Intro call and goals
I test the product in my kitchen
Draft for your review
Post, then a results recap within 7 days
Warm, cream and orange
Build a dough that works.
Try DoughLogic LiteKnow why your bagels failed, and what to change next batch.
Try Knead to Know LiteMake bagels you can repeat.
Explore all the toolsExplain the why, not just the how.
Use real numbers and real bagels.
Plain language, no gatekeeping.
Show the product on a real bagel in a real kitchen. Use Dough or Flour backgrounds with Char text. Orange is an accent. Keep the mascot badge uncropped and unrecolored.
